This benchmarking survey analyses key design and content trends in annual reports and sustainability reports from a diverse range of market-leading global businesses, encompassing energy, retail, resources and technology sectors. Many of these companies have been analysed previously, which enables Floate Design Partners to comment on their output with considerable familiarity and clarity.
As well as assessing overall art direction, content and user experience, the survey identifies and assesses new tools, treatments and resources used to deliver company information both online and in print.
The end of this document contains noticeable trends from the last year in the creation of annual reports. Since creating the report, we’ve noticed some companies experimenting with reports in the form of iOS and Android apps. This is a very early trend and atmosphere and industry speculation suggest that the concept has not gained traction. Similarly, responsive web design has been employed in a few web-based reports.
Next year’s analysis will need to take into account a number of new benchmarks with respect to all the various devices on which reports can now be read.
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